Branding / Spring 2018, update in September 2021
Brief
Update of my personal branding in order to build it stronger, and especially, to save resources such as power or ink
Research
The logotype is build from my first name. Before it became its first version (below, on the right), it has been through several researches and sketches. At the end, I kept the four letters of my name and ordered them in a square.
The new édition (below, on the left) aim to fortify this logotype thanks to a precise group of shapes. Also, the « a » and the « n » turn out unnecessary and are removed.
This logotype wants to appear strong, by its conception, and light, by its circular shapes. The « o » is, in addition to the letter, an eye. On one hand, it brings a living and human side with its tilt. On the other hand, it refers to an essential tool in my work, the vision.
Variations
In print and web, if the logoty is big enough, we opt for the outline version. This version allows to save some resources. When the logotype has to be small, we use the filled version for a better legibility.
In some specific cases, only the eye is used, whether to have a greater impact (for the header menu on the website for example), or by lack of place (for the favicon for example).
For print : In the best circumstances, we opt for a low-ink support, such as a white blank sheet, and so the logo must be black.
For web : In the best circumstances, we opt for a dark website and a white logotype, still in order to save some resources.
Color
There isn't any color in this charter
This branding aims to enfold my different projects. This is an economic and solid envelope.
For print, we use a simple black (C: 0%, M: 0%, Y: 0%, N: 100%).
For web, ideally, we mainly choose black (R: 0, G: 0, B: 0) or colors that are close since black pixels are pixels that are off on OLED screen.
Typography
The only typography hold is the Google Font Inter. Thanks to its 9 styles, we can easily hierarchy information.
For titles, the character approach is 50 thousandths of an em.
For big titles, the typography is outlined. This allows to better distinguish and save, again, some resources.
Be careful, outlined titles are possible only if there isn't the outlined logo at the same place. It avoids losing legibility.
For titles, the character approach is 50 thousandths of an em.
For big titles, the typography is outlined. This allows to better distinguish and save, again, some resources.
Be careful, outlined titles are possible only if there isn't the outlined logo at the same place. It avoids losing legibility.
Thanks 🤍
